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Chapter 01 — She is a hiker · 24 styles, 46 colourways

Made for longer

Make it
worth keeping

We believe in fewer, better things. A piece from the house is meant to travel with you for years — here is how we hope you'll wear it, look after it and, when it needs it, mend it.

House of Tao

Conscious ownership

Fewer, better things. Take care of what you have. Wear it often. Repair it when it needs it. Let it be part of your story.

Because the most meaningful pieces aren't bought — they're lived in.

Make it worth keeping

House of Tao

Before you buy

We don't believe in buying for the sake of buying. So before you do, pause. Think about the places you'll go, the moments you'll make, and the life this piece will live.

Wear it often. Wear it differently.
Take it somewhere. Make it yours.

The more life it sees, the more valuable it becomes.

[ Wear — Care — Repair — Repeat ]

  1. 01WearOften, and differently. Clothes kept for best never quite become yours.
  2. 02CareFollow the label sewn inside each piece. Wash less, air more, dry flat when you can.
  3. 03RepairA loose thread or a lost button is the start of a story, not the end of a piece.
  4. 04RepeatTake it somewhere new. Every trip adds something to it.

Fabric and care details for each Chapter 01 style are being confirmed with our makers; they will appear on every product page, and on the label inside the piece.

Quick repair guide

  • 01Small rip?Patch it.
  • 02Loose thread?Trim it — don't pull.
  • 03Missing button?Replace it.
  • 04Colour fading?Let it become yours.

Before you replace something, see if you can repair it.

House of Tao · made for longer

Repair,
don't replace.

A little care goes a long way. A patch, a few stitches, a new button — and your piece has a second life.

Not sure how to fix something? Get in touch and tell us what happened to it.

Ask about a repair

House of Tao

I hope you
really needed this.

Wear — Care — Repair — Repeat